Design Fundamentals 2D

The Fundamentals of Fashion Management provides an in-depth look at the changing face of today's fiercely competitive fashion industry. Providing invaluable behind-the-scenes insights into the roles and processes of the industry, this book combines creative and business approaches for all those seeking to gain a solid understanding of what it means to work in the fashion sector.

A comprehensive resource that will prove invaluable to fashion historians, this book presents a detailed exploration of the breadth of visually arresting, consumer-driven styles that have emerged in America since the 20th century. What are the origins of highly specific denim fashions, such as bell bottoms, skinny jeans, and ripped jeans? How do mass media and popular culture influence today's street fashion?

The first concise and accessible overview of fashion theories for students on any fashion course. Providing an easy understanding of the core concepts, from scarcity to conformity, this book offers clear, practical examples and accessible case studies, making complex theory easy to digest. All fashion students need a basic understanding of how a style becomes a fashion and how this spreads or declines, whether they are studying fashion design, merchandising or any other fashion course.

Now in its 2nd EDITION, this is essential reading for those planning to set up and run a successful business within the fashion and creative industries.

Fashion Design is a primer on the industry for the twenty-first century, uniting history, theory, and practice in one indispensable book. Topics include the language of clothing, patterns, fabrics, and making techniques, how to build a collection and portfolio, and how to present on the catwalk and in the office.