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HST/CMN 4910: Applied Health Communication: Home

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Books - Health Marketing and Communication

Encyclopedia of Health Communication

Cultural Awareness in Nursing and Health Care
Encyclopedia of Behavioral Medicine
Fast Facts for Health Promotion in Nursing: Promoting Wellness in a Nutshell
Health Education in Context: An International Perspective on Health Education in Schools and Local Communities
Health Services Marketing
Interpreting Health Benefits and Risks
Making Health Communication Programs Work: A Planner's Guide, Pink Book
Neighbourhood Structure and Health Promotion
The New Public Health and STD/HIV Prevention: Personal, Public and Health Systems Approaches
A Practitioner's Guide for Advancing Health Equity: Community Strategies for Preventing Chronic Disease
Strategic Urban Health Communication
Transparent Communication of Health Risks

Books - Online Students can request delivery of these books
Advancing Health Literacy: A Framework for Understanding and Action - RA440.5 .Z37 2006
Community Health Education Methods: A Practical Guide - RA440 .C66 2009
Cultural Competence in Health Education and Health Promotion - RA418.5.T73 C853 2008
Jump Start Health!: Practical Ideas to Promote Wellness in Kids of All Ages - RJ101 .C324 2011
Health Communication Message Design: Theory and Practice - R118 .R68 2014
Innovative Tools for Health Education: Making Inexpensive Props, Visuals, and Manipulatives - RA440.55 .G74 2010
Marketing Public Health: Strategies to Promote Social Change - 1998
Planning, Implementing, and Evaluating Health Promotion Programs  - RA427.8 .M39 2009
The Routledge handbook of language and health communication - R118 .R68 2014
Teaching Strategies for Health Education and Health Promotion: Working with Patients, Families, and Communities - RA440.5 .T43 2009
Working on Health Communication - RA423.2 .C67 2011x
Writing Health Communication: An Evidence-Based Guide - R119 .W75 2012

Online Tools

CDC Clear Communication Index is a research-based tool to help you develop and assess public communication materials
CDCynergy Lite -  assists you in developing, implementing, and evaluating an effective social marketing plan
Chronic Disease Cost Calculator
Health Literacy Universal Precautions Toolkit

Web Resources

CDC Gateway to Health Communication & Social Marketing Practice

College drinking - National Institute on Alcohol Abuse and Alcoholism

Health Literacy - Centers for Disease Control and Prevention

Public Health Learning Modules - Video lectures and slides. Follows the framework of Healthy People 2020


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